Carolyn Shafer is the visionary force behind our visual storytelling. As our graphic design and branding guru, she transforms ideas into bold, beautiful identities that don’t just look good, they feel right. With a sharp eye and intuitive style, her work is both beautiful and meaningful, making an instant impact.
Her approach to event design blends aesthetics with logistics, ensuring that every detail works together to create a cohesive and unforgettable experience.
With a background spanning design, engineering, and dance, she moves fluidly from the smallest details, like logo design, to the full creative arc of an event, shaping everything from visual identity and concept to implementation and guest experience.
Whether developing a new brand or refining an established one, she creates identities that are both cohesive and impactful. She’s equal parts InDesign slayer, font whisperer, and color theorist, bringing a dash of mischief and a full toolbox of creative solutions to ensure everything we put into the world is distinctly us and distinctly unforgettable.